A Student of History

January 15, 2008

Marketing the South

Filed under: The strange place called the South — John Maass @ 7:00 am
“The historical, competitive, and ideological factors that structure the practices of commercial mythmaking remain largely unexplored and undertheorized. Now, a study from the February 2008 issue of the Journal of Consumer Research investigates these interrelationships by performing a comparative analysis of two prominent New South mythmakers ā€“ editors of nationally distributed magazines about the South ā€“ who are seeking to ideologically reconstruct the historical legacy of antebellum, confederate, and segregationist South in ways that serve their commercial agendas.”
More here….
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